Marketing | Haritomedia, Reisman

How the Best Firms Build Premier Brands

von harijpr | Dez 31, 2017 | Books to read, Branding, Marketing

How the Best Firms Build Premier Brands Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online...

Customer Centricity

von harijpr | Dez 21, 2014 | Books to read, Marketing

Customer Centricity A great read, clear and concise – inspirational! Renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. Prof. Fader talks about...

How the Best Firms Build Premier Brands

Customer Centricity

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Haritomedia, Reisman