{"id":1423,"date":"2014-12-21T21:55:45","date_gmt":"2014-12-21T21:55:45","guid":{"rendered":"https:\/\/haritomedia.ch\/customer-centricity\/"},"modified":"2020-01-04T13:08:08","modified_gmt":"2020-01-04T13:08:08","slug":"customer-centricity","status":"publish","type":"post","link":"https:\/\/haritomedia.ch\/en\/customer-centricity\/","title":{"rendered":"Customer Centricity"},"content":{"rendered":"

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Customer Centricity<\/h1>\n

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A great read, clear and concise \u2013 inspirational!<\/p>\n

Renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. Prof. Fader talks about Customer Lifetime Value (CLV), explains attrition rate and\u00a0long-term thinking<\/strong>, why acquisition is an essential focus, and delivers\u00a0metrics for acquisition to gauge and guide acquisition activities. Fader explains\u00a0the\u00a0\u201ccracks\u201d in product centricity<\/strong>, ergo retail saturation: distribution technology brings every \u2018thing\u2019 to every \u2018where\u2019, customers are more informed,\u00a0product life\u00a0cycles\u00a0are much shorter, and the Internet takes away monopolization\u00a0of products, etc.\u00a0\u00a0This\u00a0creates the need for a new strategic approach.<\/strong><\/p>\n

\u201cCustomer centricity is a\u00a0strategy\u00a0to fundamentally align a company\u2019s products and services with the wants and needs of its most valuable customers. That strategy has a specific aim: more profits for the long term.\u201d Excerpt from\u00a0Customer Centricity<\/em><\/p>\n

Fader explains the ideas of brand equity and customer equity and how\u00a0to calculate these values.<\/p>\n

Customer centricity for Haritomedia means to give our\u00a0customers highly customized services: consulting, helping them with marketing communication\u00a0strategies, being available for them when the pressure is on. We align our service and activities around our customers\u2019 needs, talking to them in their language and enhancing their ability to achieve a high performance.<\/p>\n

Enjoy the read:<\/strong><\/p>\n

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)<\/span><\/span><\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.0.9″][et_pb_code _builder_version=”4.0.9″]Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)<\/a>\"\"[\/et_pb_code][et_pb_image src=”https:\/\/haritomedia.ch\/wp-content\/uploads\/2020\/01\/Fader-CustomerCentricity.png” url=”https:\/\/www.amazon.com\/gp\/product\/1613630166\/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1613630166&linkCode=as2&tag=lyrboo-20&linkId=166cfc04b5d5cf113f1ed59e96601617″ _builder_version=”4.0.9″ box_shadow_style=”preset1″][\/et_pb_image][et_pb_text _builder_version=”4.0.9″]<\/p>\n

Peter S. Fader<\/b> is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of <\/span>Customer Centricity: Focus on the Right Customers for Strategic Advantage<\/i> and coauthor with Sarah E. Toms of the book <\/span>The Customer Centricity Playbook.<\/i> He has been quoted or featured in <\/span>The New York Times, The Wall Street Journal, The Economist, The Washington Post,<\/i> and on NPR, among other media.<\/span><\/p>\n

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Customer Centricity  A great read, clear and concise \u2013 inspirational! Renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. Prof. Fader talks about Customer Lifetime Value (CLV), explains attrition rate and\u00a0long-term thinking, why acquisition is an essential focus, and delivers\u00a0metrics for acquisition […]<\/p>\n","protected":false},"author":1,"featured_media":1416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44,32],"tags":[],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books-en","category-marketing-en"],"_links":{"self":[{"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":2,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"predecessor-version":[{"id":1590,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/posts\/1423\/revisions\/1590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/media\/1416"}],"wp:attachment":[{"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haritomedia.ch\/en\/wp-json\/wp\/v2\/tags?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}