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Authors Mike Schultz and John E. Doerr are the coauthors of the\u00a0<\/span>Wall Street Journal<\/i>\u00a0<\/span>and\u00a0<\/span>Inc. Magazine<\/i>\u00a0<\/span>bestseller\u00a0<\/span>Rainmaking Conversations<\/i>\u00a0<\/span>and\u00a0<\/span>Professional Services Marketing<\/i>; Lee W. Frederiksen is coauthor of\u00a0<\/span>Online Marketing for Professional Services.<\/i><\/p>\n A must read for anyone who is involved in\u00a0management of a professional services company or generally involved in business development, the book provides practical value and covers key areas such as:<\/p>\n The book delivers great tools for today\u2019s marketplace!<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.0.9″]<\/p>\n Praise for\u00a0<\/span>Professional Services Marketing<\/em><\/strong>:<\/p>\n\u201cThis book is that rare thing: simutaneously wise, practical, readily accessible, and data driven. A necessary addition to your reading.\u201d<\/address>\n \u2014David Maister, author of Managing the Professional Service Firm<\/span><\/p>\n\u201cProfessional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive . . . BRAVO!\u201d<\/address>\n \u2014Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain<\/span><\/p>\n\u201cIt\u2019s no longer sufficient to be a good \u2018expert for hire\u2019\u2014you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research- based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It\u2019s thoughtful, funny, and filled with the how-to so often missing in business books.\u201d<\/address>\n \u2014Andrew Sobel, coauthor of Clients for Life<\/span><\/p>\n\u201cSchultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer\u2019s tool box!\u201d<\/address>\n \u2014R. Granville Loar, Executive Director, Association for Accounting Marketing<\/span><\/p>\n\u201cThis book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well.\u201d<\/address>\n \u2014Josh Lee, Partner, Monitor Deloitte<\/span><\/p>\n\u201cSmart. Practical. Comprehensive. This is the one book that won\u2019t collect dust on my shelf.\u201d<\/address>\n \u2014Kevin McMurdo, Chief Marketing Officer, Perkins Coie<\/span><\/p>\n\u201cProfessional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!\u201d<\/address>\n\n